LyS Launches Premium Skincare and Wellness Line for Women in Their 40s
Founder Misa Le Dao introduces LyS, a health and beauty brand focused on empowering women through innovative, natural, and luxurious self-care products.
Revolutionizing Self-Care for Women Over 40
LyS, the brainchild of founder Misa Le Dao, has unveiled a health and beauty brand designed to meet the unique needs of women in their 40s and beyond. By blending cutting-edge technology with natural, sustainably sourced ingredients, LyS creates transformative products that support holistic wellness and boost confidence.
“Every woman deserves to feel radiant, confident, and loved at every stage of life,” said Misa Le Dao, Founder of LyS. “With LyS, we’re offering products that aren’t just effective—they’re a pathway to self-love and empowerment.”
From Personal Revelation to a Global Mission
The launch of LyS stems from Misa Le Dao’s personal journey. Having lived in Asia, Europe, and the United States, she developed a deep understanding of the diverse skincare and healthcare needs of women worldwide. This multicultural perspective, coupled with her own experience transitioning into her 40s, inspired her to create a brand that prioritizes the health, happiness, and natural beauty of women at this pivotal stage in life.
“Health and beauty are more than skin-deep,” Misa explained. “They’re about cultivating joy, confidence, and self-love. These values are at the heart of LyS.”
As Misa shifted her focus from external achievements like career and status to internal fulfillment, she realized the importance of products that support women’s wellness both inside and out. LyS is her response to the often-overlooked needs of women navigating the challenges and opportunities of their 40s.
High Standards, Affordable Luxury
LyS combines the best of advanced science and natural care. The US-based company sources the best possible ingredients worldwide, ensuring the highest quality standards. From 100% pure, sustainably sourced collagen to sophisticated packaging designed to maintain product integrity, every element of LyS reflects a commitment to excellence.
Highlights of the product line include:
- Sustainably Sourced Ingredients: Premium, natural components that deliver safe and effective results.
- Multi-Benefit Formulas: Simplify beauty routines without sacrificing quality or performance.
- Accessible Price Points: LyS offers luxury that doesn’t break the bank.
This approach makes LyS an appealing choice for women seeking effective, science-backed solutions that fit seamlessly into their busy lives.
Addressing the Needs of Women Today
LyS is more than a skincare brand—it’s a movement to redefine beauty and self-care for women over 40. The brand recognizes the unique challenges of this demographic, from hormonal changes to evolving skincare priorities. LyS products are specifically designed to address these needs, empowering women to embrace their natural beauty and feel their best every day.
“Women often put everyone else’s needs above their own, especially in their 40s,” said Misa. “We’re here to change that narrative. LyS is about putting yourself first—because self-care isn’t selfish, it’s essential.”
A Brand Rooted in Empowerment
At its core, LyS champions the belief that confidence and self-love are the foundation of true beauty. The brand’s name, short for “Love Yourself, Love Your Skin,” encapsulates its mission to inspire women to celebrate their worth and invest in their well-being.
Through innovative products and a commitment to accessible luxury, LyS is paving the way for a new standard in health and beauty care.
About LyS
LyS is a premium health and beauty brand dedicated to empowering women in their 40s and beyond to embrace self-love and confidence. Founded by Misa Le Dao, whose global experiences inform the brand’s innovative approach, LyS offers natural, science-driven skincare and wellness products. With a focus on affordable luxury and holistic care, LyS redefines beauty for the modern woman.
By AP News
United States – November 29, 2024
https://apnews.com/press-release/marketersmedia/wellness-europe-asia-094230e0ba384995ce7ccac8a1610842