OUR STORY
U.S. SKINCARE & HEALTHCARE FOR EVERY WOMAN, FROM THE INSIDE OUT
“We believe beauty starts from within”
OUR MOTTO
Taking care of yourself inside and out? Absolutely.
LYS was born from the understanding that as women in our 40s, health and beauty are our most valuable assets. We believe every woman deserves to feel confident, radiant, and loved—every single day.
At LYS, we’re committed to bringing you the best in health and beauty care, using natural, safe, and effective ingredients. We never stop innovating, always striving to create groundbreaking products that perfectly match your needs and enhance your beauty journey.
Because at LYS, we know you deserve nothing less. And we’re proud to be your trusted friend on this journey to self-love and self-care.
OUR ROOTS
From Heartfelt Realization to a Lifelong Mission
For our founder and CEO, Misa, launching a skincare and healthcare brand in the USA has been the journey of a lifetime. Born in Asia, she spent over half her life in Europe and the United States. This unique blend of experiences gave her a deep, multi-dimensional understanding of the differing skincare and healthcare needs across various markets.
As she crossed into her 40s, Misa began to realize that what once seemed important—career, money, social status—were merely supporting roles. In her words, “At the end of the day, a woman’s happiness is simply about being healthy and joyful, looking in the mirror and feeling confident and loving herself more. That confidence, that radiant energy, is what truly defines our vitality.” This realization was the spark that ignited the creation of LYS.
At LYS, we believe that true happiness doesn’t lie in wealth or status. It lies in a woman’s confidence and her love for her natural beauty.
OUR PRODUCTS
High Quality, Always.
Made in the USA and France with expert chemists and cutting-edge technology, we ensure that every LYS product is crafted with the highest standards. From premium ingredients like 100% pure, sustainably sourced collagen, to advanced packaging that keeps everything fresh and effective—we’ve got you covered.
Affordable Luxury.
Our products combine multiple benefits into one, simplifying your routine without compromising on quality. With prices ranging from $45 to $160, we make top-tier skincare accessible to every woman.